Call for Papers
Special Issue for Spring 2011 on
Teaching Innovations
Guest Editor: Tracy Tuten, East
Carolina University
Email: tutent@ecu.edu
Deadline: June 1, 2010
Marketing Education Review (MER) is
pleased to announce that the Spring 2011 edition once again will be
devoted to teaching innovations. We are excited to continue with this
opportunity to recognize faculty in marketing who are discovering and
sharing innovations in marketing pedagogy. Innovations may focus on
instruction related to any aspect of marketing, from any course, at
either the graduate or undergraduate level. Ideally these innovations
will have been used and refined allowing the author to share his/her
experience with the reader.
This outline is given as a guideline and should be followed
whenever possible.
State the problem which the innovation addresses. (i.e., I was
looking for a way to sensitize students to cultural variations and
the effects of such variation on consumer behavior.)
Explain how the problem relates to marketing course or
curriculum objectives. (i.e., Understanding the need for cultural
adaptation is crucial to successful global marketing.)
Outline the innovation.
What information do the students have about or related to
this problem? (i.e., This innovation is appropriate for an upper
division course, such that students have basic knowledge of
relevant concepts but benefit from an opportunity for
integration.)
What information did the instructor want the students to
know after this innovation? (i.e., Students should understand
that culture is the million little things not just the language
differences between groups.)
What is the basic process used to deliver the information
(i.e., lecture, role play, simulation, etc.). Include a
description of resources used as part of the innovation (i.e.,
time, tangibles, etc.).
What materials did the instructors provide to the students?
Provide samples of these materials if at all possible.
Explain how the innovation solves the problem.
Explain and report results of methods used to assess the
innovations effectiveness in addressing the problem.
Summarize problems and/or questions encountered when using this
innovation and how an instructor might deal with these issues.
Comment on the adaptability of the innovation for other marking
courses and/or for different levels (undergraduate versus graduate)
of coursework.
Electronic submission is required.
Multiple submissions are permitted from an author or co-authors but
please limit each submission to 8-10 pages. Please submit papers and all
questions concerning this issue to Tracy Tuten at
tutent@ecu.edu no later than June
1, 2010.
