The purpose of Marketing Education Review
is to promote innovative approaches to curricular development, course
content and delivery systems, student learning, career development
pertaining to students and faculty, and other issues which are important
to the teaching mission. In the context of developing, enhancing, and
disseminating marketing knowledge, MER values both
conceptual and empirical work by academicians so long as the work
provides strong implications for the improvement of the profession of
marketing education for faculty and students alike.
All articles in this journal, unless
otherwise noted, have undergone a blind review process.
