Guidelines for Accepted Papers

Congratulations on your paper’s acceptance for publication in Marketing Education Review!   Please prepare your manuscript according to the following directions provided by the publisher—M. E. Sharpe. If you have any questions regarding preparation of your files, please contact Debra Soled, the Production Manager for Journals and Electronic Publishing, at journals@mesharpe.com.

Upon completion of your manuscript’s preparation for publication, please send electronically:

  1. The manuscript;
  2. The names and complete contact information (address, phone, fax, email) of each of the authors; and
  3. A signed Consent to Publish/Transfer of Copyright Agreement Form (the consent form needs to be signed by only one of the authors and can be sent electronically or faxed ) to:
  4. Please send all materials to mer@business.colostate.edu.

Form of Manuscripts

All text files should be in an IBM-compatible, editable format, using a word processing program such as .doc or .docx.  (Tex, LaTex, and PDF are not editable formats--if you submit your paper in these formats your manuscript will be returned). The software and formats used for the text and graphics files that comprise your manuscript should be identified in the email message accompanying the files.

  • All figures, tables, or other artwork should be separated from the main text of the manuscript and placed at the end of the manuscript. PLEASE DO NOT embed tables and charts or other artwork in the main text of the manuscript.
  • The use of footnotes should be avoided.  However, if footnotes are used, PLEASE DO NOT use the automatic footnoting feature in your word processor. Notes should be indicated by a superscript number in the text, and the note text should be placed as regular running text at the end of the manuscript or in a separate file.

Main Text

Other than indications of the level of headings, you should use as little formatting as possible; the more formatting you put in your manuscript, the more the publisher has to strip out.

  • Font for the entire manuscript should be 12 point Times Roman or the equivalent.
  • Please use only one space after punctuation.
  • First-level headings are to be centered using Upper and Lower Case and should be indicated with boldface type;
  • Second-level headings are to be flush left using Upper and Lower Case with boldface and italic; and
  • Third-level headings are to be flush left using Upper and Lower Case with italic.
  • If you wish to indicate a numbered or bulleted list, please enter the number or symbol, followed by a tab, rather than using the generated list feature in your word processor.

·         If you refer to email addresses or web sites, please disable the linking feature.

Tables and Figures

Figures should be submitted as original drawings, complete, and ready for photo-reproduction. If you submit your art as hard copy only, please do not submit them on glossy paper, as we cannot scan from glossy paper. Tables submitted as cleanly printed copy may also be reproduced photographically. All lettering and figure elements should be large enough to be readable when the figure has been reduced to fit the journal page. All figures and tables must be specifically referred to in the text. All figures and tables should have brief, descriptive captions.

Tables must be submitted in an editable form, not as a graphic. If you are using tabs to separate columns, then use one tab only for each column. DO NOT USE SPACES TO SEPARATE COLUMNS. If you are using a table editor, such as the one available in Word, then use only one numerical or text expression per cell. Do not use hard returns within a cell to separate lines of text. Do not use the columns feature to denote table columns. Tables may also be submitted in a spreadsheet, such as in Excel.

FIGURES AND TABLES MUST BE IN BLACK AND WHITE, NOT COLOR. Figures should be submitted in their original format, not pasted into a text document. That is: if the figure is a graph, created in Excel, then submit the graph along with its associated spreadsheet as an Excel file (*.xls). If the figure is a photograph, screenshot, or a scan, then submit the *.tif, *.eps, *.jpg, or *.gif (preferred for-mats, in declining order of preference) file itself.

If the figure is created in Illustrator or Freehand, save it either as *.ai or *.fh file or as *.tif or *.eps; if drawn in another program, then the file should be saved and sent to us in that program—CorelDraw, Pagemaker, etc. Art created in Word or WordPerfect is less desirable, since it does not produce good results when transferred to our composition software. Windows metafiles (WMF) are acceptable. We can also accept graphs etc. created in Powerpoint, as long as you submit the original *.ppt file.

In all cases the file extension must indicate the format or program used to create the file.

Equations

If you are using mathematical expressions or greek characters, please key-board them using normal text whenever possible. If you require characters or complex expressions that cannot be rendered using the normal type set, then you may input them using an equation generator, such as Equation Editor or Mathtype. Do not render mathematical equations as graphics. If you do, they will not typeset properly and we will not be able to edit them if there are any errors that need correcting.


Once again, if you have any questions regarding preparation of your files, please contact Debra Soled, the Production Manager for Journals and Electronic Publishing, at journals@mesharpe.com.

K. Douglas Hoffman, Editor, MER@business.colostate.edu
Kevin J. Shanahan, Associate Editor, kshanahan@cobilan.msstate.edu
Theresa B. Clarke, Website Manager, clarketb@jmu.edu
Copyright © 2010 Marketing Education Review, All Rights Reserved, Disclaimer
MER is owned and operated by the Society for Marketing Advances and published by M.E. Sharpe.