Welcome to the Summer 2008 issue of the Marketing Education Review.
This completes 18 years of publishing the journal. Although this, and
many other things, makes me feel old, I am also proud of our
accomplishments. The sole purpose of the Marketing Education
Review has been and will continue to be “to improve marketing
education.” Thanks to the many authors, reviewers, editors, section
editors, web managers, subscribers, and our publisher for helping us
make progress in achieving this mission. Our Fall 2008 issue will be
the beginning of our 19th year.
Cathy Curran (University of Massachusetts
Dartmouth) has assembled an interesting group of articles for this
issue. I am especially looking forward to reading the article entitled
“Welcome to Teachers Anonymous” in the Iron and Ivory: A View From
the Tower section. This paper promises to present some
controversial and provocative ideas. I encourage you to read the
article and prepare a written response for publication.
Many thanks to my good friend Diana Haytko
(Missouri State University) for creating an exceptional Teaching
Innovations in Marketing special issue published in Spring 2008. I
enjoyed reading all of the articles and identified many ideas to improve
my teaching. This annual special issue is very popular with authors
and readers. We get many articles submitted and many favorable comments
about the papers in the special issue. The Call for Papers for the
Spring 2009 “Teaching Innovations” is included and available on our
website (www.marketingeducationreview.com).
Special thanks to Charles Hermans (Missouri State University) and
Barbara Ross Wooldridge (University of Texas at Tyler) for serving as
co-editors for the special issue and to Theresa Flaherty for managing
our web site so well.
We continue to explore ways to strengthen
our strategic partnership with the Society for Marketing Advances (SMA).
This has been an ongoing partnership for many years with benefits to
both SMA and MER. We hope to expand this relationship in
the near future and appreciate the discussions we have been having with
SMA president Tom Baker (Clemson University).
I hope everyone had an enjoyable summer and
is off to a great fall semester. We appreciate your support of the
Marketing Education Review for the past 18 years and look
forward to your support in the future as we continue “to improve
marketing education.”
Buddy LaForge
Professor Raymond W. LaForge, Executive
Editor
Department of Marketing
College of Business and Public Administration
University of Louisville
Louisville, KY 40292
Phone: (502) 852-4849
Fax: (502) 852-7672
E-mail:
buddy.laforge@louisville.edu
Executive
Editor Archives
