Recently
I have attended a number of conference sessions and had the opportunity
to discuss the role of Marketing Education Review in our
discipline. I was heartened to hear many tell me that they always
benefit from reading the journal and often discuss the articles with
their colleagues. Nothing makes me happier than hearing that all of the
efforts of the authors, the reviewers, the publisher, etc. are being
rewarded by improving marketing education and supporting marketing
educators. I am sure you will all find this issue to be as insightful
and useful as prior issues.
In this
issue, Irony and Ivory tackles the isolation and derision many marketing
educator’s feel as a result of their commitment to marketing education.
I hope this article will spark discussion among faculty members about
what the right balance between research and quality education/student
development should be at your school. I think the one size fits all
approach probably is not working for many.
As usual
we have a host of fascinating articles addressing some of today’s most
difficult challenges in our classrooms. The difficult issue of cheating
and academic dishonesty is one we all unfortunately must face. The
articles by Spake and Meghee as well as Iyer and Eastman offer two
perspectives on students’ perceptions and moderators of their own
cheating behavior.
There are
also two articles in this issue addressing different elements of the
curriculum. The first by Herstein et al. address the need for Master’s
programs to Brand Management, a topic this is often under-represented
but necessary in today’s world. Wood et al. offer an innovative use of
virtual worlds in our course delivery. Offering a new way of innovating
cutting-edge technology into the marketing curriculum.
Finally
Liesen and Pollack investigate how students’ self-efficacy and
competence can be reinforced in our curricula. This article will assist
with developing exercises and measure for assessing these crucial
constructs.
Dr. Catharine M.
Curran
Marketing Education Review
Charlton College of Business
University of Massachusetts Dartmouth
285 Old Westport Rd.
N. Dartmouth, MA 02748
Phone: 508-999-8431
FAX: 508-999-8646
e-mail:
mer@umassd.edu
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